The Insurance Company Lawyer Who Switched Sides.
Landon knows the insurance company playbook because he helped write it. Now he tears it apart — for you.
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Former defense attorney insider knowledge
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Attorney Intro · The Guide Enters (StoryBrand Empathy → Authority)
About Landon Crider
The insurance adjuster who called you after your accident sounded friendly. Helpful, even. They asked how you were feeling, said they wanted to “make this right,” and mentioned they might be able to cut you a check quickly to help with expenses.
But Landon Crider knows exactly what’s happening on the other end of that call — because he used to be on that side.
Landon is a Personal Injury Attorney at Gunn Law Group, where he represents injured individuals and families across Georgia in car accidents, truck crashes, and serious injury cases. But what makes Landon different from most plaintiff’s lawyers isn’t just his skill — it’s where he came from.
For years, Landon worked at two prominent Atlanta defense firms, representing insurance companies and corporations in personal injury litigation. He learned their strategies, saw their internal playbooks, and understood exactly how they evaluate cases and minimize what injured people receive.
Then he decided to use everything he’d learned to fight for the other side.
The Guide’s Motivation · Reptile Safety Rule Consciousness
Why Landon Switched Sides
The decision didn’t happen overnight. Landon grew up in Cobb County — Marietta, Kennesaw, the suburbs northwest of Atlanta where regular people work hard and expect fairness in return. After earning his undergraduate and law degrees from Georgia State University (where he was classmates with GLG founder Harrell Gunn), defense work seemed like a natural career path.
The work was intellectually challenging. The paychecks were steady. Landon was good at it — defense firms don’t keep attorneys who can’t deliver results for their corporate clients.
But something kept nagging at him. In every case, there were real people on the other side. A truck driver who got rear-ended and couldn’t work. A family whose father died in a preventable accident. A construction worker whose employer ignored basic safety rules.
Landon watched insurance companies use every tactic in the book to minimize what these people recovered. Delayed medical payments. Recorded statements designed to trap injured victims. “Independent” medical examiners hired specifically to downplay injuries. Settlement offers calculated to exploit desperation.
He realized that when companies violate safety rules — whether it’s a trucking company ignoring federal rest requirements or a property owner knowing about a dangerous condition — it’s not just one victim who’s at risk. It’s everyone. The community has an interest in holding rule-breakers accountable, and that accountability happens through cases like his clients’.
The turning point came when Landon realized he didn’t want to help the powerful minimize their responsibility to the powerless anymore. He wanted to help the small against the big. So he made the switch.
At Gunn Law Group, Landon doesn’t handle 200 cases at once like attorneys at volume mills. He takes the time each case deserves, brings the insider knowledge he gained from years on the defense side, and fights for people who deserve someone in their corner who actually knows how to win.
“I’ve been in the conference rooms where insurance companies decide your case is worth $50,000 instead of $500,000. I’ve seen the internal memos about dragging cases out until people get desperate. Now I use that knowledge to make sure my clients never get played.”
— Landon Crider, Personal Injury Attorney
Category Ownership · 22 Laws: Focus + Sacrifice
Cases Landon Handles
Primary Owned Category
Defense Insider Cases
Most personal injury lawyers have only ever worked on the plaintiff side. They guess at what the defense is doing behind closed doors. Landon isn’t guessing — he’s been in those rooms. He knows when an insurance company is bluffing versus genuinely preparing for trial. He understands the algorithms they use to evaluate claims and where those algorithms break down. When the defense sends a lowball offer, Landon knows whether it’s their real position or the opening move in a longer strategy they hope you won’t recognize.
Car Accidents
When drivers violate basic safety rules like maintaining safe following distance, innocent people pay the price. Landon helps Atlanta-area accident victims hold negligent drivers accountable.
Truck Accidents
Commercial trucking companies that prioritize profits over safety rules create dangers for everyone on Georgia highways. Landon knows how these companies think — and how to beat them.
Authority Architecture
Harrell Gunn — Education & Background
Education
Law School: Georgia State University College of Law — Atlanta, GA
Undergraduate: Georgia Southern University — Statesboro, GA
Medical Background: Grew up in physician’s household, extensive exposure to medical practice and terminology
Professional Experience
Personal Injury Attorney, Gunn Law Group
Former Associate at two prominent Atlanta defense firms — experience that now benefits clients through insider knowledge of insurance company tactics, case evaluation methods, and settlement strategies
Extensive litigation experience representing both defendants and plaintiffs in personal injury cases
Community Involvement
Born and raised in Atlanta, Georgia
Deep understanding of metro Atlanta roads, hospitals, and legal community
Committed to helping “the small against the big”
The Pre-Suasion Primer
In Harrell’s Words
“When I worked for insurance companies, I saw how they really evaluate cases. They have target numbers for settling claims at 40-60% of actual value, and they count on most lawyers not knowing how to push past those numbers. I know their playbook because I helped execute it. Now I use that knowledge to get my clients what their cases are actually worth, not what the insurance company hopes they’ll accept.”
— Landon Crider, Personal Injury Attorney
The Process Plan · StoryBrand
How Harrell Works With You
What most people experience with insurance companies (and why it keeps them up at night): The adjuster sounds sympathetic. They ask about your injuries, your medical treatment, your lost work. They might even send a check to “help with expenses” while your claim is “being processed.” But weeks turn into months, and their settlement offers keep coming in way below what your case is worth. You start wondering: are they lowballing everyone, or is my case really not that valuable?
Here’s how Landon works differently:
01
Step 1 — We Evaluate Your Case Like a Defense Attorney Would
When you call Gunn Law Group, Landon doesn’t just assess your case from the plaintiff’s perspective. He evaluates it the way insurance companies do — looking at what they’ll argue, what evidence they’ll challenge, and what their settlement algorithm will spit out. Then he builds a strategy to counter every move they’re planning to make.
02
Step 2 — We Investigate With Defense Weaknesses in Mind
Landon knows exactly what evidence defense attorneys look for to undermine injury claims. He starts by securing that evidence first: surveillance footage before it’s deleted, witness statements before memories fade, and medical documentation that proves crash-causation. Every case is built to withstand the specific attacks insurance companies will launch.
03
Step 3 — We Negotiate From a Position of Insider Knowledge
Most lawyers negotiate based on what they think a case is worth. Landon negotiates based on what he knows insurance companies have budgeted for similar cases. When they make a lowball offer, he knows whether they’re bluffing or whether that’s their genuine assessment of the case value. That knowledge gets better results.
04
Step 4 — We’re Prepared to Go to Trial (And They Know It)
Insurance companies track which lawyers actually take cases to trial versus which ones always settle. Landon’s defense background includes extensive trial preparation, and insurance companies know he’s not bluffing when he says he’ll take a case to court. That reputation creates settlement leverage.
04
THE GLG AGREEMENT PLAN
No fee unless we win — you pay nothing unless we recover compensation for you
Regular case updates — you’ll never wonder what’s happening behind the scenes
Insider knowledge working for you — not against you
We handle all insurance company contact — no more recorded statements or pressure tactics
Every case is unique. Results depend on the facts and circumstances. Past results do not guarantee future outcomes.
Client-Focused Differentiator · Opposite Positioning
Why Clients Choose Harrell Over Other Firms
He’s Been in the Insurance Company War Rooms
He Knows When They’re Lying (Because He Used to Help Them Do It)
Former Defense Attorney Focus
Two Sides of the Same Legal System
Insurance Companies Know Him (And Respect the Switch)
Building Liking · Personal / Community
Beyond the Office
Social Proof Architecture
What Clients Say About Landon
“The insurance company kept telling me their offer was ‘industry standard’ for my type of injury. Landon laughed and said he’d seen their internal guidelines when he worked for firms like theirs — and this wasn’t even close to industry standard. We got four times their ‘final’ offer.”
— David R., Marietta, Truck Accident
Case Results
Gunn Law Group has recovered millions of dollars for Georgia families in complex insurance disputes and serious injury cases.
Every case is different. Past results do not guarantee future outcomes.
Third-Party Validation
566+ Google Reviews · 4.9-Star Rating
Licensed member, State Bar of Georgia
Not ready to talk yet? We get it. Download our free guide first.
Free Download
“The Insurance Company’s Secret Settlement Playbook (And How to Beat Them at Their Own Game)”
This guide covers:
The 3 questions insurance adjusters ask to reduce your settlement by 50%
Why they want a recorded statement (and what to say instead)
The internal algorithms companies use to value your claim
How to spot when they’re bluffing versus when they’re serious
The magic words that get you transferred to their settlement authority
FAQ · Addressing 3am Fears
Questions People Ask at 3am After an Accident
They probably are. Insurance companies profit by paying less than claims are worth, and they count on most people not knowing better. Landon has seen their internal guidelines — first offers are typically 40-60% of what they’ve actually budgeted for your case. The question isn’t whether they’re lowballing you. The question is: how much more is your case actually worth?
That’s their job. Landon spent years working with these same adjusters when he represented insurance companies. They’re trained to sound sympathetic while gathering information to minimize your claim. Nice doesn’t mean fair. Helpful doesn’t mean honest. Let Landon handle the insurance company — he knows their real agenda.
Probably not. Landon has been in the meetings where insurance companies set their “final offer” budgets — and then their “actual final offer” budgets above that. When they say final, they usually mean “final until you push back with someone who knows what they’re doing.” That’s where Landon’s defense background gives you an edge.
Don’t panic. Landon knows exactly how insurance companies use recorded statements against claimants — he’s seen the training materials. While it’s better to never give one, there are ways to minimize the damage if it’s already done. What matters now is making sure you don’t make any more mistakes they can exploit.
Good. When insurance companies get “angry” about you hiring an attorney, it means they know their cheap settlement tactics won’t work anymore. Landon has seen how much more respect insurance companies show claims when they know the attorney understands their internal processes. Your settlement usually goes up, not down.
It depends on how reasonable the insurance company wants to be. Landon knows their internal timelines and pressure points. Some cases resolve in months when the adjuster realizes they’re dealing with someone who knows their system. Others take longer when they try to outlast you. But Landon’s defense background helps him know which strategy they’re using and how to counter it.
Landon has seen every trick insurance companies use to minimize injuries — hired doctors who spend 15 minutes with you, surveillance that “proves” you’re not hurt, social media posts taken out of context. Having been on their side, he knows how to challenge this “evidence” and present the real picture of what you’re going through.
Most cases settle when insurance companies realize they’re dealing with an attorney who actually knows their business. But the cases that settle for full value are the ones where the insurance company knows the attorney is prepared for trial. Landon’s litigation background — from both sides — creates that leverage.
No. A free case review is exactly that — free and without obligation. An attorney-client relationship is only established when the firm agrees to represent you and both parties sign a representation agreement.
Hurt in Georgia? Call the Big Gunn.
The insurance company may already be building its defense. The Gunn Law Group can help you protect your claim, understand your options, and move forward with confidence.
Your rights when injured at local businesses and properties
Trial-ready in Gwinnett County State & Superior Court
No attorney fees unless we recover for you
Personal service from attorneys who live here
Gunn Law Group — Your Neighbors Fighting for You.
5955 Jimmy Carter Blvd, Suite 149, Norcross, GA 30093 · 950 E. Paces Ferry Rd NE, Suite 1550, Atlanta, GA 30326
